Marion Balinoff Consulting

With 7 years of experience in influencer marketing and 4 of them in mobile, I help companies test, optimize and scale their influencer marketing acquisition channel. Want to grow influencer marketing into a cornerstone of your marketing mix? Reach out to me: contact@marionbalinoff.com 7 years ago, I started at Upfluence, an influencer management software company, where I handled hundreds of campaigns for clients from all industries. After a few years I realized that I needed more depth in metrics and more impact on strategy so I decided to move over to the client side. As a deeply passionate gamer, leading the Influencer Marketing department at Socialpoint was the perfect opportunity to specialize in this industry. We worked with the top influencers in the US, such as MrBeast, who we also integrated into the games through dedicated live-ops and special collectibles. After growing the department at Socialpoint, I decided to join Ten Square Games and take on the challenge of building an Influencer Marketing department from scratch. I have had to develop a completely new strategy adapted to games with both older and niche audiences and built a set of advanced tools to run the campaigns at scale. After multiple years coordinating the influencer marketing campaigns in several mobile companies, I have decided to move to the consulting sector to diversify the projects and apps on which I work. At the moment, I’m helping Wooga, among others, to take their influencer marketing efforts to the next level. Throughout these experiences, I’ve worked on a wide variety of games genres and target audiences, mastered project management, which gives me all the necessary knowledge to help out any mobile app. If you catch me outside of work, I'm an adventurous traveler - 28 countries and counting - and an avid lover of diving! If you catch me outside of work, I'm an adventurous traveler - 28 countries and counting - and an avid lover of diving!