Market Arena

Founded in 1998, we are a specialist qualitative agency based in the heart of Madrid, but also only 20 minutes from Barajas airport making us easily accessible for international visitors. We are members of Aedemo (Spanish Market Research Society) and Esomar. All our staff are tertiary educated with post-graduate and/or masters degrees, encompassing a range of backgrounds including sociology, psychology, education, linguistics, and business administration, bringing a range of perspectives to our research processes. Research experience includes: All the classic techniques, and… Ethnographic interviews Vox Pops, audio-visual reports New communication channels: expert forums, blogs, groups on-line… Work-shops, creativity with consumers and marketing and communication professionals Clinic tests, mystery shopping and accompanied shopping Training marketing team on MR and consumer closeness. All the qualitative research areas… Consumer insights Usage, attitudinal and behavioural studies New product development and concept building Brand perceptions, positioning and development Communications, concept and advertising perceptions and evaluation Market exploration, brand audit and trends analysis Brand image, packaging and design