Market-Enabled Sales

I found influence working at a garden center. I knew nothing about plants. I asked shoppers what help they wanted. Then, I gave choices. Shoppers shared how they would feel with a successful choice. Once they were certain, they were ready to buy. A sale is about the customer, not the product. All sales begin with curiosity. My first professional job was at IBM. Surprisingly, I did not start in sales, but in operations. To IBM, effective sellers had critical attributes for success, which they tested for. Individuals in operations did not. When I decided to move into sales, I got mixed support. Some said,"It's about time", and others implied I would fail. Moving into sales was my leap of faith, and it led to years of success. I did not abandon what I learned at the garden center. Now I work with founders and leaders whose success depends on inspiring others to change. Motivating prospects to be clients. Good selling is not luck; it is intentional. How? Leading curiosity-focused conversations and showing sincere concern. Hear what is happening, why change is needed, and their hoped-for outcome. Then decide if you can help. After all, how can we claim to have the answer before we hear and understand their point of view? When a prospect feels validated and sees a valuable alternative, their mindset changes.'Let's get started' replaces 'I'm not sure.' Our better world needs inspiring sellers. Become intentional and accelerate your impact and revenue. Email: info@marketenabledsales.com