Marketing Analytics Solutions

Marketing Analytics Solutions (MAS) is an innovative marketing consultancy that specializes in providing cutting-edge analytics solutions for consumer marketing professionals. Our wide range of services encompasses various areas of marketing analytics to help businesses gain valuable insights and make data-driven decisions. Our services include consumer analytics, loyalty analytics, retail tracking and retail analytics, promotions evaluation, market mix modelling, and the development of retail measurement processing/visualization platforms and customer satisfaction processing/visualization solutions. In addition to our analytics solutions, MAS specializes in training marketing professionals in digital marketing, electronic commerce and marketing analytics. We offer comprehensive training programs to equip professionals with the knowledge and skills needed to succeed in today’s digital landscape. We also provide training on analytics platforms such as Google Search Console, Google Analytics, and Google Ads, enabling marketers to harness the power of these tools effectively. MAS was founded by Ashok Charan, a renowned expert in the fields of marketing analytics and digital marketing. With over 25 years of industry experience, including leadership roles at organizations such as Unilever and Nielsen, Ashok brings a wealth of knowledge and expertise to MAS. Formerly Professor of Practice at the NUS Business School, he has authored several books on marketing analytics and digital marketing and is the creator of the Destiny marketing simulator. Ashok has also developed various tools and solutions for practitioners, including MarketingMind, an eGuide for consumer analysts and marketing professionals. At MAS, we are dedicated to empowering businesses with actionable insights and helping marketing professionals excel in the digital age.