Marketing Analytics

The Collective Group serves the educational, networking and product sourcing needs of senior-level marketing executives from billion-dollar brands through intimate, regional meetings. The Group is governed by its qualified members – led by a select group of co-chairs – who determine content, nominate participants and drive the initiative. Three career verticals within The Collective Group – CMO, Digital and Analytics – focus on their respective marketing segments to provide the most relevant, tailored experience possible. Digital Collective I The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in our region. The goal of our leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers. Analytics Collective I The Analytics Collective was created to support the needs of senior analytics marketers from the largest organizations in our region. The goal of our leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among analytic marketers. Each member of The Analytics Collective plays a vital role in the development of our annual gathering. CMO Collective I The CMO Collective is a series of private gatherings built by CMOs, for CMOs. These exclusive one-day, invitation-only events are steered by a Governing Body of distinguished marketing leaders from Fortune companies. The four regional CMO Collective groups meet annually in New York, California, Chicago and Dallas.