Marketing For Ceos

Marketing for CEOs is a definitive guide to gaining a high-level understanding of the marketing activities that take place in most service and product companies. The book gives readers a clear step-by-step plan to build a stable customer acquisition and retention strategy based on four main approaches: inbound, outbound, referral, and networking. In Marketing for CEOs, you will find: • How to build inbound, outbound, referral, and networking • Why you need mission, vision, and values, and how to craft them • A step-by-step plan with examples on how to build or tweak your marketing strategy • The exact explanation of how decision/sales/marketing funnels work • Why you need to know your customer acquisition cost (CAC) and lifetime value (LTV) • How to define what kind of content your prospects need at every stage of the decision process • How to avoid miscommunication with the sales and marketing managers You can find the book here -