Marketing General

At Marketing General Incorporated (MGI), we are passionate about driving growth for associations and membership-based organizations. For over 45 years, we’ve partnered with hundreds of organizations to expand membership, boost engagement, enhance retention, grow attendance, increase certification participation, and drive both dues and non-dues revenue. As a trusted leader in the association and nonprofit community, MGI combines strategic thinking with data-driven solutions to create customized marketing strategies that deliver measurable results. From comprehensive marketing strategy and tactical execution to innovative campaigns and data-driven insights, our approach is designed to help organizations unlock their full potential and achieve sustainable growth. Our team of 50+ professionals specializes in a full spectrum of services, including strategy, data analysis, digital marketing, print production, creative development, research, and account management. At MGI, we don’t just help you grow your membership program—we help your entire organization thrive.