Marketing Intelligence Consulting

Founded in 2002 by Michael Epple, marketing intelligence consulting is a unique market research company who prides itself in providing clients with a unique level of service, based on almost 20 years of experience. Research services are both qualitative and quantitative, and projects are conducted in Europe, the US and around the world with business and consumer audiences. marketing intelligence consulting strives to create a consultative relationship with each client – developing research strategies within the context of a client's individual needs and objectives, and providing analyses and guidance that help to achieve these goals. Since 2002, the company has conducted more than 100 projects for domestic and international clients. The types of projects included: Market and Audience Segmentation: Exploring purchase process dynamics and identifying buyer and influencer profiles Brand Exploration: Assessing brand images and customer loyalty, and identifying new opportunities and challenges for value propositions Competitive Analysis: Understanding the relative strength and weaknesses of competitor’s offerings, and learning from their successes and failures New Product and Concept Development: Exploring target audiences’ opinions, attitudes and behavior towards new ideas and concepts, and identifying new market opportunities Usability Testing: Evaluating the design, architecture and taxonomy of current or prototype websites and software, and helping improve intuitiveness and user experience Advertising and Promotion Testing: Determining the impact of marketing and advertising campaigns, and fine tuning advertising content and messaging