Marketing Spark

Marketing Spark offers fractional CMO and strategic advisory services to B2B and SaaS companies to attract and engage their best prospects and, or course, drive leads and sales. My areas of expertise include brand positioning and messaging, go-to-market plans and quarterbacking tactical execution aligned with goals. We work with clients on a part-time, project, and advisory basis- Messaging and brand positioning to clearly articulate what your company offers, who it serves, and how it is unique and different- Marketing strategies to move forward with confidence and create a high-performance marketing “engine” to accelerate your company’s growth- Customer acquisition that involves content marketing, social selling, and advertising. What clients say:"Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time."- Ning Chiu, daVinci Retail "As SkyWorks looked to accelerate its growth, Mark provided strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive."- Michael Cohen, Industrial SkyWorks.s.