Marketing Specifics

Marketing Specifics, Inc. was founded in 1987 by principal owner Joan N. Barnes, MIRM, as a full service marketing, advertising and interior design agency servicing both the commercial and residential real estate industries. We have worked with the largest publicly traded and privately held real estate developers and builders in the United States, Mexico, Nigeria and The Middle East. As experts in residential development, we provide assistance and guidance in all aspects of selling a community. This translates into a comprehensive approach where a community’s sales message is consistent from a brochure all the way to the interior design of the selling environment. What makes Marketing Specifics so unique is that we only market and manage real estate projects, unlike most marketing firms that do not specialize in one discipline. Marketing Specifics is truly a single source for developers and builders. The core services of Marketing Specifics are: • Development Consulting • Marketing and Advertising • Interactive and Web Design • Public Relations • Sales Training and Database Management • Sales Centers & Design Centers • Interior Design • Custom Architectural Millwork Marketing Specifics’ approach to real estate marketing and advertising is based on thinking through problems and solutions to develop strategic marketing plans that drive results. A thorough understanding of the industry and buyers along with innovative ideas and the ability to consistently execute these ideas leads to building awareness and increasing sales for our clients. Marketing Specifics is a certified member of the Woman Owned Business Enterprise National Council (WBENC).