Marketway Global

Marketway Global (MWG) is a full-service market research and insights consultancy based in Irvine, California. We help brands uncover meaningful consumer insights, decode market behavior, and make confident, data-driven decisions. As a woman-owned boutique firm, we combine deep research expertise with innovative tools and AI-powered analytics to deliver faster, smarter, and more actionable results. Whether you’re a startup testing a new idea or an established brand refining strategy, MWG designs custom research solutions to fit your goals and budget. Our Core Services- Qualitative Research – Focus groups, in-depth interviews (IDIs), ethnographies, diary studies, and AI-assisted transcript analysis- Quantitative Research – Surveys, concept testing, brand tracking, usage & attitude (U&A) studies, and customer satisfaction tracking- Segmentation & Persona Development – Profiling target audiences based on demographics, psychographics, and behavioral drivers- Trend & Market Analysis – Industry trends, generational insights, category benchmarking, and emerging market tracking- Pricing & Positioning Studies – Price sensitivity, product positioning, and competitive analysis for go-to-market strategies- Customer Experience (CX) Research – Journey mapping, satisfaction studies, and loyalty assessments- Innovation & Concept Testing – Idea screening, prototype evaluation, and new product validation- Competitive Intelligence – Brand performance reviews, SWOT analysis, and market opportunity assessment.