Marks Plier

Founded in 1978 as Marks Advertising, which later became Marks & Whetstone, Marks|Plier began as an advertising and marketing consulting firm specializing in retail accounts. Working closely with retail customers, we were rewarded with "frontline" insight into consumer behavior and buying preferences—and leveraged this knowledge to benefit our clients. This experience fostered a unique perspective and pragmatic viewpoint: Invoke a forward-thinking approach to merchandising and product sell-through to deliver results. Additionally, our successes began to attract attention from manufacturers who were interested in applying our expertise in the retail environment to build their business. Challenged by an increasingly fragmented marketplace, manufacturers also needed effective, targeted promotions and strategic marketing plans. By creating local and national programs to reward customer loyalty, and relying on our ever-expanding array of research, design, strategic marketing and interactive services, we have become trusted partners in helping our clients grow their business. Today, Marks|Plier helps local and national clients increase market share and maximize their return on investment. We understand the importance of developing new opportunities, building new strategic programs and effective execution. We’re creative people who truly care about each client’s business. In turn, our clients appreciate that we consistently strive to exceed expectations. For more than 30 years, we have served clients with creative advertising, innovative strategic marketing, and smart, passionate creative execution—to help them achieve new levels of success.