Marqueteer

Thorsten Rhode, founder and Chief Marqueteer, ‘grew up’ in global ad agency networks, then moved on to consulting and client side engagements. He has worked for and with Procter & Gamble, Mattel and Disney (mostly on international assignments) as well as such iconic and diverse brands as the Los Angeles Times, Singapore, DTS Audio, Taylormade or Kodak. He considers marketing a business development tool - and is convinced that a well-defined brand is key for market success. He relishes looking beyond the horizon. Innovation. Different angles. Working with sourcing, operations, R&D. is where it gets interesting. Improving workflows, mentoring teams, initiating targeted outreach (digital and conventional), developing one-voice marketing strategies, leveraging data to improve consumer targeting, implementing integrated B2B-campaigns, enabling sales presentations. is all in a day's work. Always with an eye to actionability, relevance and, ultimately, the bottom line. A selection of marqueteer's services:* Marketing Plans * Integrated Communication * Media Mix (on-line / off-line)* Branding *(Re-)Structuring Marketing Organizations * Campaign Analysis / ROI * Interim Marketing Management * Strategy