Martpoint

QUALITATIVE INSIGHTS DRIVING MENA MARKETING DECISIONS Martpoint is a marketing and communication firm that provides qualitative and insightful perspectives on the Middle East and North African markets cultivated over 30 years. Martpoint specializes in TV Ad Intelligence and Consumer Market Research. TV AD INTELLIGENCE LIBRARY We transform 30 years of regional TV advertising history into fast, accessible, and tailored qualitative intelligence reports; helping brands, agencies, and researchers understand creative strategies, category dynamics, and market trends. At the core of our offering is a unique, continuously updated archive of MENA TV ads. Our digital platform allows users to filter TV ads by market, category, product type, or brand, and leverages AI to generate comprehensive, highly relevant, and insight-rich reports. We offer two formats of qualitative reporting: • Summary Snapshots: fast, high-level category overviews • In-Depth Reports: detailed qualitative intelligence on creative trends, positioning, messaging patterns, competitor moves, and cultural narratives QUALITATIVE MARKET RESEARCH Our research division provides end-to-end qualitative studies across the region, allowing clients to immerse themselves in consumers’ worlds and gain real insight into their lives, behaviors, motivations, and purchasing habits. Martpoint brings to client the power of customer and market knowledge, providing clients with evidence-led and strategic recommendations that lead to actionable marketing decisions. OUR EDGE • A one-of-a-kind 30-year MENA TV ad archive • Profound qualitative expertise • Fast turnaround, flexible and on-demand reporting • User-friendly ad filtering tool • Regionally grounded insights delivered at accessible cost Martpoint helps decision-makers understand not just what is happening in the market; but why it is happening.