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VerifiedRetail Apparel and Fashion

Mary Ching

MARY CHING Is a British-Chinese brand of opulent footwear and desirable objects. Founded by Alison Mary Ching Yeung, the luxury Eurasian brand embraces the concept of FORBIDDEN OPULENCE which allows Yeung to create a world targeted at women whom desire a provocative, elegant and high quality product. The MARY CHING client is an independent woman with family traditional values in Asia Pacific whom is challenging the boundaries of her new independence. MARY CHING empowers these women by offering on trends stilettos and indulgent cashmere. Shoes are 'Created in Shanghai, Made in Italy'. The MARY CHING brand is currently one of the most talked about brands in the Chinese fashion and luxury goods sector. It has achieved an iconic status through its playful designs, remarkable editorial acclaim, and celebrity endorsements. MARY CHING was conceived in 2009 with the aim of changing the world's perception of Chinese craftsmanship, which is confirmed by the Victoria & Albert Museum whom collected MARY CHING in their permanent collection to represent Chinese contemporary design. MARY CHING products are sold through 5 star hotels, online, independent retailers and the MARY CHING boutique.

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  • 2advisor - brand strategy
  • 2founder
  • 1manager

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