Mas Concept

MAS was born in October 2014. Thanks to a courageous and visionary approach MAS has been able to develop prestigious projects and collaborations all over the world. In 2014 MAS creates and designs Pecora Nera an artisan ice-cream parlor which becomes a successful franchise. Since the beginning of 2015 it collaborates with RUNFF for the development of the Asian market: RUNFF is a company owned by Alibaba, the Government of Suzhou and other smaller companies and mainly deals with an outbound development creating large-scale events on the silk road and an inbound one, thus attracting European companies and encouraging their development. Over the years MAS is also the creator of several food formats that find their expression in a Sushi with a Mediterranean twist (SHIMA) opened in Sardinia, an ITAIS an organic ice cream parlor that was born in Franciacorta instead. MAS has also been collaborating with IDG, a company based in New York, with the aim of promoting and developing of italian food and retail formats in North America. 2019 is the year of first opening with Juventus SPA of a lounge bar in the Milan flagship store in Corso Matteotti called JUVENTUS UNDICI shot. Moreover MAS has been agency for the Italian market of the Triple Five group, owner of some of the most visited shopping centers in USA. And last but least in 2021 MAS directly manages a restaurant in Alghero (SOTTOPRUA) where it experiments new types of entertainment and innovative food recipes (Dry aged fish). More projects and opportunities are coming!