Maurer & Associates

Adviser to leaders in organizations on leadership and change. We work primarily with leaders in mid- to large sized organizations. These people often have titled like C-Level, SVP, VP, GM, and so forth. Our work usually focuses on helping clients address two critical questions: Why do people support you (and your projects)? And, why do they resist you? Leaders who can answer those questions often do a much better job of building support and commitment to their ideas. Those who can't answer those questions, often inadvertently invite resistance and apathy. Rick's book, Beyond the Wall of Resistance (1996 and 2010) provides the foundation for most of our work with clients.