Maurizio Distefano Licensing

Maurizio Distefano the Evolution of Licensing is a leading licensing and management consulting agency based in Italy, recognized worldwide for its strategic vision, creativity, and results-driven approach. As a one-stop shop for licensing and brand development, Maurizio Distefano the Evolution of Licensing provides a full suite of services from IP management and strategy to product development, retail, marketing, and digital activation, helping companies unlock the full potential of their brands. Founded by Maurizio Distefano, a top expert with over 30 years of experience in licensing, consumer products, and FMCG marketing at Warner Bros. Consumer Products and Rainbow, together with Business Partner Michela Marchese Patti, with over 30 years of experience in Marketing, Legal, Commercial, General Manager in FMCG Companies. The agency turns licensing into a powerful business and marketing tool that drives visibility, value, and growth. Maurizio Distefano the Evolution of Licensing operates as a strategic partner for Licensors, Licensees, and retailers, delivering tailor-made licensing programs built on deep market knowledge and international expertise. Its 360° approach ensures full support at every stage — from brand positioning and negotiation to creative, retail, and promotional activities. The agency represents a dynamic and expanding portfolio across five core categories: Kids, Family, Lifestyle, Music and Food & Beverage, featuring global hits such as Bing, Masha and the Bear, Bluey, Care Bears, Skibidi Toilet, Baileys, Guinness and over 200 bands and artists (Pink Floyd, ACDC, OASIS, David Bowie, etc). Why Maurizio Distefano the Evolution of Licensing -A trusted one-stop shop for licensing and brand extension -Proven leadership in international licensing, FMCG, and entertainment -Customized go-to-market strategies for brands and partners -Expertise in product design, retail strategy, and digital marketing Visit the website: