Maximal Concepts

BUILDING ICONIC DINING EXPERIENCES THROUGH DESIGN, STORYTELLING, PEOPLE AND SUSTAINABILITY Maximal Concepts is one of Asia’s most awarded restaurant groups — a collective of creators, chefs, and entrepreneurs redefining the global hospitality landscape. Founded in Hong Kong, Maximal has developed over 26 original brands and opened more than 60 venues worldwide, from fine dining to destination lifestyle concepts. The group’s flagship brand, Mott 32, is celebrated as one of the most influential Chinese restaurant brands in the world, setting new standards for craftsmanship, sustainability, and design. With acclaimed locations in Hong Kong, Las Vegas, Vancouver, Toronto, Dubai, Singapore, Seoul, Bangkok, and Cebu, Mott 32 continues to expand with upcoming openings in London, Los Angeles, Scottsdale, Riyadh, Bali, Budapest, Sydney, Melbourne, Brisbane, Perth, and Abu Dhabi. Alongside Mott 32, Maximal operates celebrated concepts including Limewood, Hong Kong’s iconic beachfront restaurant blending smoke, fire, and coastal cuisine, and Sip Song, a bold modern Thai concept with locations in Hong Kong and Dubai, and two more in development. The group also created The Aubrey, a partnership with Mandarin Oriental Hotel Group, now open in London and Hong Kong, redefining the Japanese izakaya experience through artful dining and cocktail craftsmanship. As a trusted collaborator to some of the world’s most respected hospitality and real-estate partners — including Mandarin Oriental, Marriott International, The Ritz-Carlton, Marina Bay Sands, The Venetian Las Vegas, and Sunset Hospitality Group — Maximal brings its design-driven, sustainability-focused approach to landmark projects worldwide. From concept to execution, Maximal builds restaurants that become brands — and brands that become destinations, each reflecting a commitment to storytelling, sustainability, and excellence in design, flavour, and experience.