Maxus Beauty

Founded by Dasha Minina, Maxus evolves from its celebrated nail care heritage to embrace a future focused on holistic skin care. With roots in crafting award-winning, vegan, bamboo-based nail strengtheners, Maxus now expands its vision towards nurturing skin health. Our commitment to ethical excellence and sustainability guides every step—formulating products rich in natural botanicals, avoiding animal testing and non-renewable resources, and maintaining a local, ethical production ethos in New York. As we grow, our core values of compassion, quality, and environmental responsibility remain steadfast, reflecting our dedication to a conscious, beautiful world. Strong. Healthy. Beautiful. While these words describe countless modern women, they don’t necessarily describe their nails, which too often peel, break, or are generally weak. Maxus was born from certified nail technician, Dasha Minina’s, personal frustration with the condition of her own nails in combination with the lack of information and effective products available to remedy her issues. As a result, she began consulting with the top chemists in the industry to develop products made with the highest quality ingredients. Maxus Nails, a premier boutique nail strengthening line, believes our nails should effortlessly reflect the strength and beauty that we harness within. Since inception, we strive to enhance woman’s lives aesthetically as well as functionally. Our simple yet powerful formula will strengthen your nails while delivering chip-resistant, high-shine nail armor that lasts. Our Essentials Collection debuted in January 2015 and our brand is already a staple for celebrity manicurists and their A-list clientele. Aside from healthier-looking, stronger nails, our products will get you a manicure that actually lasts – a major benefit Angelina Jolie, Gwyneth Paltrow, Olivia Munn, Anne Hathaway and Hilary Swank have already grown extremely fond of.