Mcalister Marketing

Specializing in strategic marketing, McAlister Marketing believes there should always be a method behind the marketing. While the tactical marketing execution of things like branding, product launch, advertising, SEO, Social, and press releases can provide quick results, they are rarely justifiable in the long run without a larger marketing strategy. With 20 years’ experience in creating, planning, and executing strategic marketing plans, along with the knowledge that long term marketing success requires a highly conceptualized course of action, McAlister Marketing offers to do the serious strategizing to ensure your marketing goals are headed in a successful direction for years to come. Many companies are quickly realizing the value of supplemental marketing resources available for hire on a project-by-project basis. Utilizing accomplished consulting services for new ventures fulfills the needs of the company in eliminating the need to hire a full time resource to augment the marketing department, while still having a skilled resource available for project and planning needs. Services available for consulting projects include Voice of Customer research, Marketing Assessment, Strategic Planning, Market Planning, Market Sizing, and Market Research. Associated tactical capabilities include Brainstorming and Ideation Sessions and Tradeshow Management. Short and long term projects are welcome. Branding is an important part of the marketing strategy. As an added service, McAlister Marketing provides promotional goods to facilitate and enhance brand initiatives as well as tradeshow strategies. McAlister Marketing is a proud member of Vernon Company for promotional goods.