Mckinnons

I help recurring revenue companies with $3M+ ARR fix lead flow and operations fast. Case Studies: 1) Category: Direct Response Health- Products: Supplements and Info Products - Rev:$10M to $100M- NP: Up $20M- Time: 36 months - Results- increased product launch speed from 2 years to 4 months, and - rebuilt processing and inventory support. 2) Category: Direct Response Health- Products: Supplements and Info Products - Rev:$10M to $50M- NP: Up 580%- Time: 22 months - Results- rebuilt ops to end processing problems- restructured ops to stop stockouts - supported finance to monitor cash to avoid challenges, and - led integration of purchased third party offers- Products: Supplements and Info Products 3) Category: Direct Response Health- Products: Supplements and Info Products - Rev:$36M to $44M- NP: N/A- Time: 6 months - Results- built customer model to develop data driven customer avatars 4) Category: Business Services- Products: Retail Services - Rev:$2M to $8M - NP: N/A - Time: 3 years - Results- rebuilt technical infrastructure to support client needs and fight fraud. 5) Category: Building Materials Distribution- Products: Retail Services - Rev:$500M to - ROCE: 0% to 32%- Time: 4 years - Results- designed and led change effort to change inside sales commodity pricing. Built decision model. Used ERP to systematically embed model in process and improve contribution margin- rebuilt vendor and product evaluation models. Led to negotiation of improved rebates and product and vendor selection changes. As a fractional executive, I solve business problems by- building simple models of business systems, and - build and executing experiment driven frameworks. Problems I solve- I want more good customers and less bad customers- I want more good days and less bad days.