Mearview
Reinventing m-Commerce Over the last 20 plus years, we have seen a boom in eCommerce traffic. At the same time, mobile technology has given us the ability to shop online with a tremendous amount of freedom and convenience… and it has also become fairly secure. However, the experience of the online shopper on a mobile device is still very disconnected from the product compared to the experience of a retail shopper at a brick and mortar store. While some better online stores might feature videos, multiple angles, and even 360 degree views, there is no real product interaction or engagement for the online shopper. A user-centric, true-to-life shopping experience is becoming not just a priority but a competitive edge as statistics show that at least 1 out 3 users will go to the competitor after a bad mobile experience. That is an alarmingly high number, and it shows just how rewarding it can be for brands & retailers to create a better shopping experience for their customers… and capture more of the growing 300+ billion dollars of eCommerce in the US alone.
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