Medalia

Healthcare systems worldwide are under pressure: outdated IT systems, fragmented workflows, and manual processes create long waiting lists, wasted resources, and frustration for both patients and providers. Medalia exists to change that. We build a cloud-based workflow automation platform for healthcare, designed to streamline the entire patient journey — from referral and booking to treatment, follow-up, and payment. By automating processes that are still phone- and paper-based, Medalia reduces waiting times, minimizes errors, and frees up valuable time for healthcare professionals to focus on care. Patients gain simple self-service tools, clear visibility into their treatment path, and secure digital communication with providers. Medalia is built on the international FHIR standard, ensuring interoperability, data security, and compliance with GDPR. Our solution doesn’t force providers to abandon their existing systems. Instead, it integrates and “wraps around” them, creating a connected, transparent, and efficient flow across multiple providers. The platform is already live at leading Icelandic healthcare organizations such as Klíníkin Ármúla, Þraut, and Intuens, with strong early results: reduced manual work, consolidated systems, and measurable time savings. Interest is rapidly expanding beyond Iceland. Our team combines deep expertise in healthcare, software engineering, and scaling SaaS globally. Medalia’s founders previously built Bókun, the booking platform for travel adopted in 170+ countries and later acquired by Tripadvisor. We’re now bringing the same proven experience in digitizing complex industries to healthcare — creating a more connected, efficient, and human-centered system. Medalia: Automating healthcare workflows. Improving access, efficiency, and patient experience.