Media Media

Consult to large organisations (private and public sector) on social communication design. Key business problems I'm currently working on include: What is the optimum paid/earned/owned media mix for our organisation? How does social media integrate with out existing communication plans? How do we develop private media channels in house and continue to manage them properly? E.g. blogs, vlogs, private content. How do we create personal brands for key individuals and voices in our organisation (executive teams, Board members, elected representatives, sales teams)? How do we manage both internal and external communication risk around social networking applications (employee fair-use policy, media spokesperson policy, guard rails for account administrators)? If you are interested in finding out more, email courtney at courtneylambert dot co dot nz.