Media Mercenary

Work for several Agencies on current accounts at all levels including Media Planner, Account Executive, Supervisor, Associate & Group Director and Media Director. • Developed and presented traditional and digital media strategy recommendations, for clients such as Goldman Sachs, Norelco and GSK, based on detailed analysis of client's and competitors' media plans. • Negotiated Merchandising and Promotional opportunities for clients such as Credit Suisse and HSN, to synergistically tie-in with brands' overall strategies using standard and special creative units. • Reviewed television buys and posts to recommend improvements to schedules and delivery. Clients include: Nissan Motor Company, Goldman Sachs, Colgate, Brother, Inc, Fidelity Investments, GSK, Credit Suisse, HSN, The WIZ, California Milk Advisory Board, Audi Cars, Norelco Shavers, Bell Atlantic, DLJ Direct, British Airways, Volvo Cars, NY/NJ/CT Retailer Association, New Balance Sneakers, Cablevision/Optimum Agencies include: PHD, OMD, MindShare, MPG, The Star Group, MMB Advertising, Carat USA, R.J. Palmer Media Services, Schoenfeld & Partners, Clairol