Meet Alpha

TO SIMPLIFY & ENRICH THE WAY WE CONNECT BRANDS, PRODUCTS AND PEOPLE. That’s our mission. It’s challenging, but we believe it’s worthy work to rethink, transform, and unbound new value in the tools and experiences we encounter daily in our lives, both as marketers and consumers. We were founded in 2021 in between Florence and San Francisco with the idea to bring to all our partners and clients what we learned in the past 20+ years working in luxury, retail and digital. ALPHA wants to remove the dry complexity, revalue the human touch and personal connections, and redefine what digital tools and experiences mean in luxury. We focus on providing innovative tools and shopping services to keep Brand/SA + Clients engaged in inspiring conversation about products and style. ALPHA is s mobile-first Connection Clienteling platform that simplifies and enriches the Sales Associate+ Clients relationship. With ALPHA, sales associates extend a "Red Carpet" like shopping experience to their clients — a bespoke communication channel filled with product inspiration, client requests, style sessions, and one click buy & try capabilities. We believe ALPHA can help you generate better sales— higher client satisfaction and significantly bigger conversion rates. For more information, visit