Mellow & Co

Mellow & Co is a consumer packaged goods house of independent, virtuous brands - each with a distinct personality and a shared commitment to quality, authenticity, and purpose. Founded in 2014 with Mellow, a juice brand made exclusively from pressed fruits, the group has grown organically by creating and partnering with brands that challenge conventions while respecting craft. This journey continued with Liniste and Zgomot, a modern, hip water brand, and later expanded through a merger with Merken, home to Normal Beer - a clean, honest lager brewed in Germany in accordance with the German Purity Law - and MUSO, a Crémant produced in a gypsy brewing style in collaboration with select châteaux in France. Across all its brands, Mellow & Co stands for high-quality products made with integrity. We strive to work with trusted, high-standard suppliers, prioritize organic and fair-trade ingredients whenever possible, avoid preservatives, and maintain transparent, responsible production practices. Beyond great products, we believe in giving back - seeking meaningful ways to support communities and create a positive impact wherever we operate. Mellow & Co is about doing things right, staying human, and building brands people genuinely connect with.