Mer Project

Marketing and governing innovative industrial Area – MER project through a “network of networks” shares experiences, ideas, opportunities, best practices and perspectives on energy, environmental issues and green marketing tools, to contribute to the improvement of competitiveness and attractiveness in the frame of sustainable growth according to the Europe 2020 Strategy. MER is based on the core value that green marketing and management of industrial areas can be a key factor for attracting investments in the European Area. Therefore starting from the results of the previous cooperation projects implemented by each single partner, MER aims at identifying long term tools for sustainable and responsible economic development. General objectives : 1. To capitalise results coming out from different cooperation projects concerning industrial areas with a particular focus on environmental issues, green marketing tools and skilled management 2. To build up a wide European network based on the “learning by interacting” concept in order to cherish experience, learn from failure, work for joint long-term solutions to shared problems 3. To develop a “lobbying approach” and propose a road map and an action plan capable of influencing new Regional and European long term policies 4. To replicate good practices, models and procedure already implemented, on a greater scale and in several territorial contexts