Mercurybws

WHO? mercuryBWS is developing the analytics ecosystem to quench the beverage alcohol industry’s thirst for 3-tier transaction data, unbiased consumer behavior, and all-user inventory data. This revolutionary solution facilitates a paradigm shift in actionable intelligence, product development, targeted M&A, omnichannel tracking, out-of-stock elimination, and direct marketing. WHY? For decades, participants of the lawfully separate 3-tier system (and market research firms) have attempted to create independent solutions specific to their needs. Conversely, BevAl’s complex problems can only be solved by facilitating the exchange of actionable intelligence between all 3-tier participants. HOW? “There will be benefit for none unless there is benefit for all”, forms the mercuryBWS holistic product approach. Mercury drives adoption by creating value for all users in all tiers—more users equals more value. America’s independent liquor retailers are the untapped bellwethers of product trends and new product adoption. mercuryPOS artificial intelligence (AI) improves point-of-sale automation to reduce labor while the FREE mercuryeCommerce & delivery module unlocks omnichannel customer potential. In turn, these retailers become the nationwide barometers of omnichannel BevAl shopping behavior as well as the geolocators of distributor perpetrated OOS. The Summa External Products Database (mercurySEPD) is the hub for the mercury ecosystem. It enables the sharing of transaction data, inventory intelligence, and consumer behavior among relevant users at all tier levels. This ubiquitous product database utilizes the first hierarchical classification system of all beer, wine and spirits. Up to 170 data points per product provide the granular data to drive not just minimally complex distributor order and accounting systems but also more elaborate faceted eCommerce searches.