Meridiano Zero Marketing

MERIDIANO ZERO MARKETING, S.L. is a consultancy company founded in Pamplona in 2003 (Spain) that specialises in tourism research. We work for public and private entities, mainly in developing market intelligence plans and tourism statistics. MERIDIANO ZERO MARKETING has extensive experience in projects carried out in Spain and countries in Latin America. Our portfolio of services provided to the tourism sector is designed to adapt to the specific needs of the sector, specialising in the following areas: Design and implementation of Tourism Observatories There are as many models of observatory as there are destinations. We have carried out the design and implementation of some of the most important observatories in Spain, based on the objectives, resources and needs of each destination. Market intelligence The study, design and implementation of market intelligence programmes for destinations: Benchmarking studies, tourism clusters by sector, analysis and systems to monitor best practices. Actions within the field of research, the objective being to improve competitiveness of tourism sector companies. Strategic Planning and Marketing Plans. Based on applied research and the objectives set, we design 360º marketing plans that stand out for their innovative and participative approach, given the cross-cutting nature of the tourism sector and the variety of stakeholders involved. The design of “tourism experiences” and innovative products. We design tourism products – on a large or small scale – based on the criteria of economic, social and environmental sustainability. We work with the client throughout the process, from development to marketing.