Merlin Digital

Established in 1998, Dubai-based Merlin Digital is a consumer electronics company with a global presence. For over 15 years, Merlin Digital has been dedicated to making a smarter world through technologically innovative offerings that today span smart mobility solutions, multimedia products, wearable fitness devices, digital surveillance, and 3D display solutions. Our flagship products lead the regional high-tech electronics and digital media market. Through innovative, reliable products and services, and collaboration with partners and customers, Merlin is dedicated to creating a smarter world through smart technology. We have deeply rooted ourselves as UAE’s most preferred consumer electronics brand. Our ever-expanding offerings of lifestyle products and gadgets are at the forefront, and feature some of the fastest-growing segments in consumer electronics. Today, our extensive offerings span Projectors, Robots, Drones, Virtual Reality, Speakers, Headphones, Smart Home Devices. Merlin Digital is dedicated to providing its customers with the latest technology and consumer electronics products. You can find our products online at at our 200+ dedicated Merlin outlets spread across Dubai, Sharjah, Ukraine, India and Singapore as well as in other countries, and at leading electronic superstores such as Virgin Mega Store, Emax, Jumbo, Plugins, and Dubai Duty Free. A testimony to our hard work is that we have been consistently ranked among the top 100 SMEs by Dubai SME 100—first in Innovation and eighth overall for 2013 as well as 20th top-performing SME in 2011. Part of every purchase you make at Merlin is used to make micro loans to help the needy at Kiva - Kiva is the world's first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs in the developing world. Visit to learn more and start making your own micro loans.