Metrica B2b

Driving Higher Performance in B2B Demand Engagement Metrica B2B is a new type of Demand Engagement agency focused on helping B2B marketers with the mandate of increasing lead flow, conversion and pipeline impact. We enable clients to capitalize on the big opportunity to harvest untapped incremental revenue while creating predictable lead flows and pipeline impact via next-generation programs that tell their story through their buyers' POV to engage and advance buyers through their buy cycle. How? Developing programs that deliver the all-elusive measurable and predictable pipeline performance by leveraging new Demand Engagement Frameworks and a Metrics-Driven Approach. These frameworks help organizations understand their customers and prospective buyers in new ways - via segmentation and pain-centric persona development - thus enabling the development of engagement-focused (vs. typical domain-centric) content that fuels message maps and advances buyers to a point of sales-readiness. Why? Content is King. Yet so few understand how to create provocative, compelling, engaging content that's focused on providing buyers with insights on how to solve their most urgent, visible pains. And building a content architecture first requires an engagement strategy. Our services include consulting, strategy and program execution through our proprietary Demand Engagement Frameworks and Metrics-Driven Methodology including: Strategic Demand Engagement Planning Audience Analysis & Segmentation Buying Process Mapping & Buyer's Journey Alignment Pain Identification, Mapping & Persona Development Message Mapping & Development Content Auditing, Assessments & Gap Analysis Content Architecture Blueprint Development Campaign & Content Development Marketing Automation Optimization & Program Alignment