Metrical, Inc

Metrical is an innovative martech solution that harnesses trillions of consumer behavior data points to develop AI and machine learning (ML) driven predictive models that pinpoint consumer hesitation within digital funnels—without using PII. The models enable companies in sectors such as retail, travel and hospitality, and financial services to deliver personalized offers and engagements online, in real-time to improve key performance indicators, including incremental revenue, profitability, and loyalty.