Metropolitan Agency

Based in Milan (Italy), our agency supports premium cosmetic companies to develop their business globally or locally. With strong International skills, we consult and develop export projects, distribution analysis, marketing strategies, public relations, media planning and buying, trade marketing, visual merchandising and CRM. Globetrotting from Milan to L.A, from Reykjavik to Sidney, we aim to understand our brands and spread their beauty around the world. My current mission (from April 2016 - Los Angeles): Global Marketing Director - Youngblood Mineral Cosmetics: marketing strategy, brand repositioning, International markets management, earned and bought media management, e-commerce, merchandising. Clients references : Fashion and Beauty : Burberry, Benetton, Paul Smith, Iceberg, Lanvin, LiuJo, Montblanc, John Galliano, La Perla, Boucheron, Jimmy Choo, Karl Lagerfeld, Repetto, Balmain, Van Cleef & Arpels Make-up: Burberry Beauty, Youngblood Mineral Cosmetics, IsaDora, MUD make-up designory Skincare : BioEffect, Bioderma, Shiseido, The Organic Pharmacy