Metzano

Metzano is an Anglo-American direct marketing service making expert use of LinkedIn resources. It operates many LinkedIn groups for the HR profession, including Linked:HR, the largest single-profession group on LinkedIn with members. In addition to Linked:HR, Metzano also operates a large number of other Groups relating to specific aspects of HR. These include Organizational Development & Training (51k members) HR Technologies Forum (43k) Talent Acquisition Forum (40k) and many others. For several years, Metzano managers have been sending individual, personalized emails to carefully-selected members of these HR groups. This is within LinkedIn Terms of Service because it is a manual process targeted just at members of the groups we manage. The email campaigns are relatively small scale, with precisely targeted audiences of 250 – people. Because these recipients are interested in the content, wastage levels are very low. Metzano does not want to ‘bombard’ anyone, so it does not send more than one email a month to any individual