Micca Club

Musical entertainment in nightclubs has for a long time tried to impress its audience with “special effects” that have however not continued for more than one season leaving hardly anything “special” once the “effect” has worn off. Micca Club, owned by Gruppo Innocenti Hotels, aims at offering an original proposal in the world of national entertainment. Micca Club wishes to amaze while at the same time leaving its mark by charming and building customer loyalty without any fake tricks or pretence. This club is opening its doors to an innovative entertainment concept, concentrating all its staff’s creative experience. Its aim is to provide different kinds of creativity, which have been thought up and organized by an onsite Lab. Artistic Director, Alessandro Casella (from the Giaguaro Magazine) is in charge of this creative laboratory. He doesn’t only deal with the communication and entertainment programme, but also realizes radio programmes for the online radio (Radio Micca Club), as well as managing a record label (Micca Club Records) and a monthly free magazine: Micca Club Magazine. The Lab has organized a whole series of art and photography exhibitions and aims to continue its editorial work of the magazine, the Giaguaro Magazine. The aim of the Lab is to create a multimedia synergy between entertainment and production, which mean that Micca Club’s events would not only be limited for those present in the nightclub but also have a life of its own outside the club. This is what leaving its marks means, after our guests have enjoyed the entertainment offered at the Micca Club, they will also have the chance of continuing the experience on the Radio or by reading our Magazine, and logging on to our Portal to enjoy all the records and formats thought up by the Lab, enabling them to relive what they experienced live at the club in other forms.