Micki

For 80 years, Micki has spread joy with our toys. Every toy we create, we develop with great love and care for all the little children who will play with them. Over time, our classic toys become beloved family members. Toys that accompany children and grandchildren - New generations of little explorers in our big, little world. With carefully designed, playful details, we want to inspire the child's curiosity. Because when children play, they are constantly learning new things. We develop toys for our own, popular brands Micki, Lundby, Skrållan and Rubens Barn, but also beloved characters such as Pippi Longstocking, Bluey and Hello Kitty. We design and develop all our toys in Gemla, in the heart of Småland. Some of our toys are also manufactured here, in our own toy factory.