Middleton White Advisory Group

Middleton White Advisory Group is a full 360-degree collection of Wine and Spirit services: Brand Creation & Development, Brand Revitalization, Sales Alignment, Presentation Strategies, National Sales & Distribution, Distributor Management & Alignment, Business Alignment, Market Evaluation, Importing, E-Commerce strategies, Digital transformation support and Brand Tracking & Analytics. Founded by innovators with centuries of leadership in the wine and spirit industry, they have seen factors such as unhealthy consolidations, antiquated business strategies, and fierce competition negatively impact alcohol distribution in the United States. And, while the current system may be complicated to navigate, they remain passionate about what originally drew them to this business—meaningful relationships, discovery, and the art of living. Knowing that the business they love has evolved, brands must do the same. Whether through technology or recalibrating relationships with distributors, there is an opportunity for wine and spirits brands to start doing things differently. It was created to usher in a new era for wine and spirits brands—one built on a holistic approach, equitable relationships, transparency, realistic expectation, and more. At Middleton White, we provide personalized and strategic business solutions to inspire healthy and sustainable growth. In your customized “Route to Market,” we align with the industry’s most capable distributors, servicing the most important markets. Market activation will be done in a deliberate fashion utilizing a systematic methodology while leveraging key distributor relationships. Things that must be considered: Embracing technology to scale your business. Reframing relationships with distributors. Balancing product knowledge with solid business acumen. Repositioning your brand value. Our mission is to create a healthy and sustainable wine and spirit ecosystem, responsive to the ever-changing landscape of the industry.