Mimoo

We want to do for physical retail what the click did for the internet. Physical retail moves over $20 trillion a year. And it has never known why someone walked into a store — or what would bring them back. Mimoo solves that. We are the platform that converts physical assets — products, inventory, experiences, services — into predictable traffic and verified behavior at the point of sale. The mechanism is the mimo: real value offered as an invitation, with no purchase requirement. The person reserves in the app, goes to the store, confirms their identity. That event — the identified redemption — is the physical world's equivalent of the click. Irrefutable. Verifiable. Impossible to fake. What comes after is what no checkout ever delivered: who showed up, why they came, what they bought — and an active relationship that can be built over time. The numbers are real, validated by retailer CRMs and selected by FGV for presentation at EuroShop: → Assaí: 4 in 10 redemptions resulted in a verified purchase. → Pague Menos: 3 in 10, across 36 stores simultaneously. → Colgate: 100K+ delisted products reached real consumers. Zero markdown. → Saint-Gobain: 300K+ products converted from write-off into identified redemptions. 5M+ mimos delivered. 2M+ verified in-store attendances. For brands: identified trial, shopper data, verified creators, attributable sell-out. For retailers: on-demand traffic, known shoppers, proven incremental revenue. For investors: the first behavioral dataset of physical retail. An asset that only grows. Built one redemption at a time.