Mindless Products, Llc

Mindless Products is the exclusive source of tableware and house wares designed and approved by Dr. Brian Wansink, author of "Mindless Eating: Why We Eat More Than We Think,"(Bantam 2006). Dr. Wansink found that people overeat because of environmental cues and eating habits that cause them to eat more than they need or even consciously realize, and not because they’re hungry for more food than their bodies require. Many people decide how much to eat primarily by sight – if a portion looks like it is enough, it is perceived to be satisfying. By adjusting the home environment in a variety of ways, including tableware as well as subtle cues encouraging healthy choices, we are able to mindlessly eat better, rather than mindlessly overeat."It is easier to change your environment than to change yourself."