Minfo
Minfo is pioneering the Trusted Impulse Engagement category with our patented AudioQR™ technology that solves a critical challenge in today's digital landscape: the growing disconnect between TV viewing and mobile engagement. As YouTube and streaming content increasingly shifts to television screens (now over 50% of viewing), traditional engagement methods fail. Viewers can't easily click links, access offers, or engage with calls to action when watching on TV, creating a massive engagement black hole for brands, media companies, and content creators. Our innovative AudioQR™ technology bridges this gap by enabling seamless, frictionless engagement through audio cues embedded in content. When viewers hear these invisible cues, the Minfo app automatically detects the signal on their mobile device and instantly delivers the desired digital experience: no scanning, no typing, no interruption. This technology transforms passive TV viewing into measurable engagement across multiple channels: • YouTube content on TV screens • Broadcast television • Streaming platforms • Radio and podcasts • Cinema and events • Retail environments For brands and agencies, Minfo delivers what YouTube can't: verifiable engagement, attribution, and first-party data from TV viewers. For content creators and media companies, we unlock new monetization opportunities and deeper audience connections. Minfo is a universal app built for real-world utility. Once downloaded, it works across all content and campaigns, creating compound network effects where every new activation increases engagement potential across the entire ecosystem. Join our Founders Circle of forward-thinking organizations who are leading the engagement revolution and turning curiosity into connection, instantly, respectfully, and without manipulation.
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