Miramis

Miramis is the new luxury hospitality brand launched by Qarlbo AB, the Swedish investment group founded by the Jonsson family, known for developing long-term business models driven by values inspired by sustainability and innovation. Miramis' mission is to enhance the potential of extraordinary places by combining high-end design and personalized guest services with a deep respect for local communities and the environment. The brand's starting point will be the project portfolio of Erqole, whose values and vision align with Miramis' dedication to authenticity, sustainability, and quality. Among the most iconic properties located in southern Tuscany are Hotel La Roqqa and Isolotto Beach Club in Porto Ercole, Hotel Torre di Cala Piccola in Porto Santo Stefano, and Fattoria La Capitana in Magliano in Toscana, all of which will undergo significant renovations, as well as a new hotel is planned for the area of the former Cirio factory in Porto Ercole.