Missguided

Missguided is a global fashion powerhouse, inspired by millennial women who are like-minded rebels that champion freedom of expression. Missguided is an inclusive movement open to all. We believe our audience is defined by a state of mind rather than a specific grouping or label. Our purpose: To empower all women by inspiring self confidence in mind, body and potential. Missguided is one of the fastest growing women’s online retailers in the world. Founded in 2009 in the UK by Nitin Passi, it has become a leading fashion retailer, taking an agile approach that sees it deliver commercial and affordable product to its customers before trends hit. Its signature confident style and broad product range has driven global development in recent years, now selling to over 180 countries and locally active in the UK, US, Australia, France, Spain, Ireland, Poland and Germany, with future plans for further international expansion and a loyal following of over 9 million social media fans worldwide across multiple platforms. Missguided have further developed their global profile and growth through numerous wholesale opportunities with established brands such as ASOS, Zalando, The Iconic, Nelly, and Namshi and a growing number of franchise stores across the world, including a flagship at Dubai Mall, Dubai and Tel Aviv.