Moddern Marketing

moddern marketing started as a micronetwork of like-minded boutique agencies in the middle of 2010. Partners Nader Ashway and Mark Kolier each owned their own companies, and came together to explore the concept of interagency collaboration with other partners. The main driver was to deliver simple and intelligent evidence-based solutions to marketers with all kinds of demand-stimulation problems. Moddern’s DNA includes roots in direct marketing, and those “prove-it-or-lose-it” instincts are still intact. moddern moved its team to Soho headquarters in NYC, and quickly gained momentum with full-service engagements and media projects for national clients like Eight O’Clock Coffee, Tetley Tea and Jackson Hewitt Tax Services. In 2013, moddern began focusing on more complex healthcare engagements, working with an antioxidant supplement called Reboot, and then its first medical device called coflex. Since then, the agency has added several additional healthcare-related clients in various verticals including health supplements, at-risk infant nutrition, ambulatory surgical care centers, and post-acute wound care, picking up several industry awards along the way. In 2016, moddern moved to its new location on Madison Avenue, and has continued to add to its client roster with new accounts in financial services, luxury goods, and technology products.