Modio Information Group Modioinfo

Modio ("mobile-audio") Information Group partners with professional-oriented content sources to convert their text content to a word-for-word, human-narrated, smartphone-enabled, audio format; thereby driving higher engagement by making the underlying text, often among their most important content offerings, more convenient to access. As a part of our patented process, we engage students from the underlying area of specialty to perform the narrations which not only enhances the quality of the audio offering but also means we are literally paying the next generation of the audience to read the content. We also provide clients with a custom/client-branded audio app which they will use as a community platform to extend the reach of not only their text content, but also their numerous other sources such as webinars, podcasts, conference presentations, educational programming, sponsored content, audiobooks, etc. By delivering the content in this format, clients give their audience members approximately 268 additional hours per year to consume their content, but unlike other audio platforms, they maintain a direct relationship with their audience, monetize the content themselves through a robust inventory of audio and visual ad positions, and keep a lot more data. And unlike print advertising which is trending in the wrong direction, digital audio ads are exploding; in fact, many are surprised to learn that digital audio has now surpassed social media and video in terms of % of overall digital media consumption. As a result, ad dollars are already flocking to the format with $6.78 Billion spent last year and $10 Billion forecasted by 2027.