Monetization University

Pricing is Revenue Growth Hacking Revenue derives from Quantity * Price. And, yet, less than 1% of resources and time is spent on Pricing. Why? Imagine you have a product selling units for $10 per unit. You want to increase revenue by 5%. You can either: 1. Sell 500 more units, or 2. Increase your price by 5% to $10.50 Which is easier? Pricing is 'Bestest' Revenue Growth Strategy Yes,'Bestest' is not a conventional. Or even a real word. But it is accurate. You're in Software and Ai! Who on earth wants to be conventional? Not I. And I guess Not You!