Moods Research

Moods Research is an independent specialized agency for qualitative market- and segment analysis. We currently work with some of the biggest brands in Norway, in sectors such as FMCG and retail, banking and finance, telecom, NGOs and the public sector. Through a range of projects focusing on brands, trends, user evaluations, service design, innovation and communication, we have gained considerable experience in the use of innovative as well as classic qualitative techniques, and translation of the findings into valuable insight and decision support. At Moods, we have cultivated the qualitative angle with a desire to strengthen and renew qualitative analysis in the Norwegian market. Vibrant research does not belong in the desktop drawer, so that is why our three pillars of insight, inspiration and implementation are so important for everything we do.