Morgan Anderson Consulting

Morgan Anderson Consulting is a marketing communications management consulting firm founded in 1988 by Arthur Anderson and Lee Anne Morgan. Taken together their backgrounds in law and finance and in marketing and advertising created the foundation for providing exceptional client solutions. Over the years, the firm’s skills in marketing, communications, economics, law, and management have addressed the complex challenges and needs of global marketers and agencies, as well as investors and third parties. The firm has a history of published white papers, extensive press coverage, industry conferences, and conducting relevant case studies. From its beginning Morgan Anderson pioneered new approaches for major marketers for assessing and bettering marketers’ returns on marketing communication investment and agency relationships. Industry “firsts” include: innovative metrics and benchmarking of agency economics and staffing; fact-based agency remuneration and performance assessment; agency review and performance; unbundling media from general to specialist agencies; enhancing marketer/agency relationships to better achieve brand objectives. Representative Brand Clients • Allstate • American Express • Apple • Aspen Dental • AT & T • Bristol-Myers Squibb • Chevron • Chrysler • Diageo Seagram* • Electrolux* • Eli Lilly • Ernst & Young • FedEx • Ford • General Mills • General Motors* • Glaxo Smith Kline • Hershey • IBM* • Intel • JC Penney • Kellogg • Lenovo* • Luxottica Lens Crafters • MasterCard* • M&M/Mars • Mattel* • McDonald’s* • McKesson • Mercedes-Benz • Merck • Microsoft • Nintendo • Nissan* • Novartis • Olive Garden • Pfizer • Philips* • Ralph Lauren • Revlon • Roche • Samsung* • Sandoz • Sears • Shell* • Toyota • Unilever • Visa • VW/Audi (* denotes international assignment) Lead Principal Bio: http://morgananderson.com/bios/