Motista

Motista delivers on-demand predictive intelligence for U.S. banks and investment firms looking to grow Millennial clients. Our first report zeros in on the precise motivations that predict Millennial behaviors - why they open accounts, stay loyal, and expand relationships. These motivations go beyond demographics and surface-level needs. They include the emotions, desires, and values that actually drive behavior - what we call Predictive Motivations. The intelligence is drawn from a proprietary data set of over U.S. financial clients, with machine learning used to identify the motivations most tied to growth outcomes. It’s actionable, accessible, and ready to use immediately. We built this to be practical: Each report outlines what to do - across marketing, the client experience, products, and services - to deepen connection with Millennial clients and make growth more efficient. Motista’s intelligence has been trusted by Amazon, Regions Financial, Truist, Google, Allstate and others. Now it’s available on-demand - no big budget or consulting engagement required. Download the new Millennial client report at